Influencer marketing has become essential for businesses of all sizes. Leveraging the reach and credibility of influencers helps shape brand perception, create engagement, and drive conversions, as consumers seek relatable and real content.

 One of the well-executed examples is the promotional TikTok campaign by Aldo. Last fall, the Canadian shoe retailer achieved incredible results, with video completion surpassing the benchmarks by 785%, conversion rates by more than 35% and click-through rates by 68%. The multi-year campaign generated more than 65 million impressions last year. Aldo has collaborated with digital creators since 2015, starting with a minimal budget and increasing the investment yearly. Year after year, several key tactics were utilized to achieve these results, let’s explore!

Aldo prioritizes down-to-earth content integrating humour, often addressing the camera directly since it resonates with the audience. Transitions and eye-catching moves are added to grasp and hold the viewers’ attention. These are very highly used video formats on social media, so sponsored content perfectly blends in.  The campaign’s success on TikTok demonstrates the power of strategic influencer collaborations, and your company can do it too!

If your company is looking to integrate influencer campaigns with its overall marketing strategy, needs help identifying the right influencers for your brand, and wants to develop engaging and authentic content that resonates with your audience — let me help you! By selecting the right talent, creating engaging content, and integrating marketing efforts, brands can significantly boost engagement and sales, email me and book a consultation today!