HiSmile’s genius marketing!

HiSmile’s genius marketing

HiSmile is an at-home smile care brand founded in Australia ten years ago. The company began its journey with teeth whitening, then grew into a mini-empire of smile care, making it trendy. In this blog post, I will uncover their marketing funnel from my perspective and some tools they used to achieve great results. Currently, the main Instagram Account has 1.6 million followers, and the TikTok account has close to 5 million followers.

What’s so Unique about their brand marketing? Maybe it is the bright minimalistic packaging, many crazy flavours, or viral advertising. It is common to think that viral advertising does not work, why does theirs? Why do their promotional videos get up to 117 Million views, thousands of comments and saves? And then, do people actually buy the products? Let’s see their sales funnel.

How does HiSmile’s funnel look like?

Firstly, they produce absurd and provocative short videos with lots of product waste. The main goal of these videos is to get emotion from consumers, even if the emotion is negative, and make them remember the brand in one way or another.

The second step is when the conversion starts. During the second wave of advertising the brand is gaining consumer’s trust through influencer marketing. They produce a series of videos “trying the viral product”, and “reviewing the viral toothpaste”, reminding the viewers that this product is viral. The virality of the products also gives viewers some trust. All influencers use the “green screen” effect to rewatch the first wave of advertising, reminding viewers of it.

Then search advertising, also known as Search Engine Marketing is utilized to gain trust further and convince prospective customers to purchase products of the brand. When they search for any toothpaste they are invited to HiSmile’s website. On the website, there are pop-ups collecting email marketing addresses. Emails will then finalize the purchase with various discounts, deals and more information.

Overall, this company shows that e-commerce marketing can be fun, absurd and memorable. Stay tuned for more posts about digital marketing, content creation and more! Check out my previous posts here.

My Journey With Content Creation

My Journey With Content Creation

I started making content at the age of three. We had a camcorder at home, and I would record myself playing with toys, unboxing gifts, and drawing. I didn’t know about YouTube, and I could barely speak, but I tried my best. Throughout middle school, I was bringing a little camera to vlog. I finally got my phone and recorded every step since. At that time, vlogs contained hangouts with friends, a tiny bit of travel, and DIYs. In high school, I wanted to become a professional in content creation. At the same time, influencers popped up all over social media. I wanted to be like them. I restarted my YouTube Channel. And posted more consistently on Instagram as well. I got a collaboration agreement earlier this year with a bubble tea shop in New Westminster, British Columbia, Canada.

Now, I do not want to become a full-time influencer but a content creator for brands. I still enjoy creating videos and photos for my accounts. I consider it to be my hobby. And combining work with things you enjoy is a privilege for a few. Based on my skills and knowledge from a Bachelor of Business Administration in Digital Media and Communications Management from Douglas College and years of content creation as a hobby, I can offer unique insights and strategies for brands looking to enhance their online visibility. My passion for creating engaging content allows me to connect with audiences in a meaningful way.

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How digital marketing will be relevant to my future career?

How digital marketing will be relevant to my future career?

Hey there, future dreamers and content creators! If you’re like me—a 20-year-old student with a head full of aspirations, a passion for creating content, and the burning desire to carve out a niche in the digital world—digital marketing might just be the compass guiding us to our dreams.

Let’s paint a picture: You’ve got this vision of becoming an influencer, curating content that not only reflects who you are but also resonates with others. You see yourself collaborating with brands, sharing stories, and leaving a mark on the vast canvas of the internet. Well, guess what? Digital marketing is the secret sauce to making this vision a reality.

Here’s the scoop: Digital marketing isn’t just about ads and analytics. It’s the powerhouse that fuels the entire online ecosystem. For starters, understanding the nuances of digital marketing means mastering the art of storytelling—the cornerstone of influencer marketing. Crafting compelling narratives, whether through Instagram stories, YouTube videos, or TikTok snippets, is how we captivate audiences. And guess what? That’s just the beginning.

Imagine this:

You’ve built your personal brand from the ground up, your content speaks volumes, and now brands are knocking on your digital door, eager to collaborate. This is where your digital marketing prowess truly shines. Knowing the ins and outs of audience analytics, SEO magic, and social media algorithms—these are the tools that turn collaborations into long-term partnerships.

But wait, there’s more! Digital marketing isn’t just about promoting yourself; it’s about understanding your audience—the heartbeat of your influence. It’s about decoding what makes them tick, what they want to see, and how you can authentically connect with them. This skill is priceless, whether you’re creating content or building a business empire.

And let’s not forget the entrepreneurial side of things. As an aspiring influencer, you’re not just a content creator; you’re a brand in yourself. Digital marketing equips you with the business acumen to navigate this landscape. You’ll know how to market yourself, negotiate collaborations, and even monetize your influence smartly—all while staying true to your voice and vision.

Sure, the digital realm might seem like a labyrinth at times, but with digital marketing as our guiding light, we’re equipped to navigate this maze. So, to my fellow dreamers, remember this: Embrace the world of digital marketing. Learn its language, master its tools, and use it as the launch pad for your aspirations. It’s not just a skill set; it’s the key to turning dreams into digital reality.

Stay curious, Nalina 🙂

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